So Riberry Ltd was actually registered in 2010, and this was the original logo.
After registration the company did not start trading straight away, infact, we were simply safeguarding the name until the time came for us to begin trading.
I was also too busy with other things.
In 2015 I decided that Riberry Ltd should make a fresh start and part of that involved getting a new logo. (The original logo was my design). I thought it would be safer if I had the minimum of input, I did however, submit the brief. The brief called for a fresh, creative and modern design. I choose one main colour, which incidentally is not even part of the winning design, but is part of the reverse – go figure? Also, somewhere in the brief was the statement, ‘Please do not be conservative, we don’t sell insurance’.
So in late June 2015 I launched an on-line logo contest which had several entries from artists around the world. There were in fact 71 different designs, unfortunately, I cannot show them all to you. Out of the 71, there were really only 3 contenders. Even up to the very last day the eventual winning logo was not, admittedly my top design. Other people had an input and overwhelmingly the majority opted for the same design.
As you can see, it is nothing like the vanilla of the original. Now this design could never be described as boring or conventional but, I have to admit that every time I catch a glimpse of it, it makes me smile.
As any graphic artist will tell you, your logo should also be translatable into a black and white or greyscale version.